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Technological Advances in Observational Data Collection: The Advantages and LImitations of Computer-Assisted Data Collection

Ohio University

Quantitative behavioral observation can add a great deal of depth to anthropological research. The development of laptops, handheld computers, and observational software has given researchers enhanced flexibility in sampling strategies and assistance in training and establishing reliability; it has also greatly reduced the amount of time required for data entry. With technological advances, more researchers should be able to incorporate quantitative behavioral analysis into their projects. Although computer-assisted data collection offers many advantages, it is not without pitfalls and limitations. One of the primary disadvantages is the potential loss of data resulting from battery failure, computer error, or operator error. This article reviews the basic elements of observational data collection and considers the advantages and disadvantages of computer-assisted quantitative observational data collection for human field research, with a focus on The Observer software and associated hardware from Noldus Informational Technology (© 1995–2003).

Key Words: behavior technology • data collection • ethogram • real-time observation

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