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Field Methods, Vol. 16, No. 4, 414-421 (2004)
DOI: 10.1177/1525822X04266358

Who Responds to Incentives?

Vicky Storms

Geert Loosveldt

University of Leuven

In one year’s time, the number of respondents in the Flemish Survey of Cultural Shifts expressing a wish to be paid for participating in surveys doubled (28% in 2002, compared to 14% in 2001). Analyses show this is mainly the result of survey-specific characteristics such as length of the survey, invasion of privacy issues, and cognitive efforts needed to fill in the questionnaire. Person-specific characteristics such as the level of individualistic attitudes and the age of the respondent also have an effect but less so than the survey-related issues.

Key Words: survey • incentives • survey nonresponse


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