This Article Full Text (OnlineFirst PDF) All Versions of this Article: 1525822X08320057v1 20/4/356    most recent Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Gerich, J. Search for Related Content Social Bookmarking                         What's this?

Real or Virtual? Response Behavior in Video-Enhanced Self-Administered Computer Interviews

^* To whom correspondence should be addressed. E-mail: joachim.gerich{at}jku.at.

	Abstract

This article compares response behavior in video-enhanced self-administered questionnaires with three standard methods: paper-and-pencil, face-to-face, and audio-enhanced self-administered questionnaires. Although its scope is limited, and only small mode differences were observed, preliminary results suggest that video-enhanced interviews may produce more valid responses in that they are less contaminated by social desirability. Knowledge of video elements integrated in self-administered questionnaires has so far been limited. This study attempts to build a tentative theoretical framework for the interpretation of the mode differences established in the course of this research.

First published on June 20, 2008, doi:10.1177/1525822X08320057

Field Methods 2008;20:356.

A more recent version of this article appeared on November 1, 2008


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?