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Impact Factor:1.100 | Ranking:Social Sciences, Interdisciplinary 29 out of 93 | Anthropology 32 out of 84
Source:2016 Release of Journal Citation Reports, Source: 2015 Web of Science Data

Who’s Calling? The Impact of Caller ID on Telephone Survey Response

  1. Mario Callegaro
    1. Google Inc., Mountain View, CA, callegaro{at}google.com
  1. Allan L. McCutcheon
    1. University of Nebraska-Lincoln, Lincoln, NE
  1. Jack Ludwig
    1. Gallup Princeton, Princeton, NJ

Abstract

The Gallup Organization conducted a caller ID randomized study with a pre-and postexperimental design to test the impact of different caller ID displays (names) on the response, contact, and cooperation rates for telephone surveys. This research focuses on the impact of caller ID listing on the frequency of final dialing dispositions. The authors find initial evidence for the hypothesis that the caller ID transmission works as a sort of “condensed survey research organization business card” that can trigger brand awareness, thus legitimating the survey and diminishing suspicions of collector or telemarketing calls.

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